convergence and media ownership

Question 1

media convergence

Answer 1

devices coming together

Question 2

audience fragmentation

Answer 2

audiences breaking apart (we’re not all watching the same 6 channels anymore)

Question 3

Media concentration of ownership

Answer 3

one company owning a bunch of smaller media outlets

Question 4

conglomeration

Answer 4

increase in the ownership of media outlets by large nonmedia companies

Question 5

globalization

Answer 5

speaks to the issue of diversity of expression (large multinational conglomerates are doing the lion’s share of media acquisitions)

Question 6

horizontal integration

Answer 6

similar companies merging (sprint and verizon)

Question 7

vertical integration

Answer 7

different types of companies merge (a grocer buys a farm and the steel company controls the iron company)

Question 8

economies of scale

Answer 8

the larger ur conglomeration becomes, the more efficient u come bc u have lower costs

Question 9

cost of entry

Answer 9

how hard it is to enter a market

Question 10

nice/targeted marketing

Answer 10

advertising toward specific/smaller cultural groups

Question 11

hypo-commercialism

Answer 11

the growth of the amount of advertising, and the mixing of commercial and non-commercial content

Question 12

product placement

Answer 12

injection of a brand into media

Question 13

cord-cutting

Answer 13

disconnection of cable media….using streaming services

Question 14

synergy

Answer 14

media conglomerates’ use of as many channels of delivery as possible

Question 15

multi-tasking

Answer 15

using multiple media platforms at once

Question 16

backpack journalism

Answer 16

one journalist doing it all, interviewing, recording, photographing, writing