Mass Communications

Question 1

What are the eight basic media?

Answer 1

1. Books
2. Newspapers
3. Magazines
4. Movies
5. Sound Recording
6. Radio
7. TV
8. Internet

Question 2

What is yellow journalism?

Answer 2

Newspapers needed better stories to keep people’s attention. Yellow journalism was built largely on sensational news or spicy features. Eventually, it led to many stories being written that weren’t even true just to have something interesting.

Question 3

What are the three print media?

Answer 3

books, magazines, newspapers

Question 4

What four things are attributed to helping the growth of book publishing?

Answer 4

1. book clubs (books would be mailed to people and if not mailed back in a certain time period, they were considered sold and a bill was mailed - played off of curiosity and laziness)
2. paperback binding - much cheaper to publish
3. organization of publishing firms
4. boom in education

Question 5

What are regulators?

Answer 5

Regulators controlled what goes out and what stays in. Example: government, advertisers, etc

Question 6

Define Feedback

Answer 6

response to a message

Question 7

Define muckraking

Answer 7

Investigating the “sins” of society - an attempt to find good stories for newspapers

Question 8

What was so special about the USA Today newspaper?

Answer 8

first national newspaper

Question 9

Define tatler

Answer 9

One of the first magazines ever

Question 10

Define spectator

Answer 10

One of the first magazines ever

Question 11

Who was David Sarnoff?

Answer 11

One of four major contributors to the invention of radio. Only one who was not an inventor. President of RCA and NBC. Started TV broadcasting (originally known as radio with pictures)

Question 12

Who was Lee De Forest?

Answer 12

created the audion tube, called himself the father of radio (not the true father of radio)

Question 13

Who was Edwin Armstrong?

Answer 13

creator of FM radio and the regenerative circuit

Question 14

What was the difference between AM and FM

Answer 14

FM had much clearer sound, but AM had longer range. AM came first making FM harder to catch on.

Question 15

What was codex?

Answer 15

a form of book binding originally discovered by Romans

Question 16

What did John Peter Zenger do for newspapers?

Answer 16

He won a court case that the press could criticize the gov’t if its claims were based on true facts

Question 17

Who were gatekeepers?

Answer 17

People who decided what would be kept in and what would be let out. Different from regulators because they were involved inside the media. Examples: publishers, newspaper editors, station managers, movie producers, etc.

Question 18

What was the penny press?

Answer 18

Turned newspapers into a mass medium because it was the first paper to cost only a penny

Question 19

What was the audion tube?

Answer 19

invention by Lee De Forest, not sure exactly what it was

Question 20

Who was Gutenberg?

Answer 20

invited movable type causing a major increase in print speeds

Question 21

What is the difference between the public and the audience?

Answer 21

Public is anyone who could view a certain media. Audience is the people who actually do.

Question 22

What are the four dimensions of media literacy?

Answer 22

1. Cognitive
2. Emotional
3. Aesthetic
4. Moral

Question 23

What is noise?

Answer 23

Any obstacle to clearly hearing a message.

Question 24

Who discovered wireless?

Answer 24

Marconi

Question 25

What made reader’s digest magazine special?

Answer 25

It took the best of the best stories and combined them into one magazine.

Question 26

What magazine did Ben Franklin publish in early America

Answer 26

The General Magazine

Question 27

What is mass communication?

Answer 27

Mass communication is messages communicated through a mass medium to a large group of people…or lots of people talking with lots of people (know both definitions)