Electronic Media Flashcards

1
Q

Define focal point

A

point where light rays converge

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2
Q

Define iris

A

A hole that opens and closes to allow in different amounts of light (measured in F-stops and also called Aperture).

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3
Q

Define tripod

A

A three legged stand to hold a camera steady

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4
Q

Define CCD

A

This is the sensor (I think).

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5
Q

Define depth of field

A

the area in front of and behind your subject along the Z axis that remains in focus

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6
Q

Define focal plane

A

the plane where the focused image appears

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7
Q

What appearances do different camera angles give?

A

High angle shot gives appearance of smallness and vulnerability. Low angle gives appearance of strength.

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8
Q

Have an understanding about the differences in standard vs. high definition video.

A

SD is mostly square while HD is more rectangle.

The biggest difference is the resolution.

SD = 480
HD = 720 & 1080
Ultra HD = 4k & 5k

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9
Q

What are the four raw file formats for audio and video?

A

Windows: AVI (video), WAV (audio)
Mac: MOV (video), AIFF (audio)

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10
Q

What is the rule of thirds?

A

A rule commonly used in photography, but can be good in video too which says that a subject will appear more interesting if lined up with certain lines on a grid. It is also good to have the subject leaning/looking in to the frame.

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11
Q

Define sound

A

vibration of air molecules

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12
Q

Define amplitude

A

better known as volume, amplitude is the physical hight of a sound wave.

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13
Q

What is amplitude measured in?

A

decibels

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14
Q

Define cycle (relating to sound)

A

one complete vibration, normal to high to low to normal

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15
Q

Define frequency

A

number of cycles per second, determines pitch, measured in Hertz

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16
Q

Define analog (relating to sound)

A

imprint of the wave, a type of recorded signal that produces a wave similar to that of the original sound wave

17
Q

Define transduction

A

process of changing one form of energy to another

18
Q

Define digital

A

a type of recorded signal that is comprised of samples of the original sound

19
Q

Define sample (relating to sound)

A

tiny snapshot of audio that occurs many times per second

20
Q

Know the five graphic principles discussed in class

A
Emphasis
Contrast
Balance
Alignment
Repitition
21
Q

Explain emphasis relating to graphic design

A

The most important elements should be the focal point, first thing the eyes see

What is the primary message and how will you communicate it?

Emphasis techniques - bigger, bolder, shadows, contrasting colors

22
Q

Explain contrast relating to graphic design

A

If two elements are not the same, make them very different

Use contrast in sizes, colors, texture, and font

Rule of thumb: Never use more than 2, or at most 3, fonts in the same design and make the fonts you use look completely different!

23
Q

Explain balance relating to graphic design

A

Equally disperse visual weight throughout the layout

Don’t be afraid of empty space. The lack of something communicates just as much as filling space

24
Q

Explain alignment relating to graphic design

A

Use an invisible grid or guides to align elements

Your design will feel much more organized when you visually connect elements

25
Explain repitition relating to graphic design
Repeat certain elements to tie everything together
26
What are the three types of color schemes?
Monochromatic Complimentary Analogous