Electronic Media Flashcards

1
Q

Define focal point

A

point where light rays converge

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2
Q

Define iris

A

A hole that opens and closes to allow in different amounts of light (measured in F-stops and also called Aperture).

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3
Q

Define tripod

A

A three legged stand to hold a camera steady

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4
Q

Define CCD

A

This is the sensor (I think).

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5
Q

Define depth of field

A

the area in front of and behind your subject along the Z axis that remains in focus

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6
Q

Define focal plane

A

the plane where the focused image appears

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7
Q

What appearances do different camera angles give?

A

High angle shot gives appearance of smallness and vulnerability. Low angle gives appearance of strength.

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8
Q

Have an understanding about the differences in standard vs. high definition video.

A

SD is mostly square while HD is more rectangle.

The biggest difference is the resolution.

SD = 480
HD = 720 & 1080
Ultra HD = 4k & 5k

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9
Q

What are the four raw file formats for audio and video?

A

Windows: AVI (video), WAV (audio)
Mac: MOV (video), AIFF (audio)

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10
Q

What is the rule of thirds?

A

A rule commonly used in photography, but can be good in video too which says that a subject will appear more interesting if lined up with certain lines on a grid. It is also good to have the subject leaning/looking in to the frame.

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11
Q

Define sound

A

vibration of air molecules

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12
Q

Define amplitude

A

better known as volume, amplitude is the physical hight of a sound wave.

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13
Q

What is amplitude measured in?

A

decibels

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14
Q

Define cycle (relating to sound)

A

one complete vibration, normal to high to low to normal

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15
Q

Define frequency

A

number of cycles per second, determines pitch, measured in Hertz

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16
Q

Define analog (relating to sound)

A

imprint of the wave, a type of recorded signal that produces a wave similar to that of the original sound wave

17
Q

Define transduction

A

process of changing one form of energy to another

18
Q

Define digital

A

a type of recorded signal that is comprised of samples of the original sound

19
Q

Define sample (relating to sound)

A

tiny snapshot of audio that occurs many times per second

20
Q

Know the five graphic principles discussed in class

A
Emphasis
Contrast
Balance
Alignment
Repitition
21
Q

Explain emphasis relating to graphic design

A

The most important elements should be the focal point, first thing the eyes see

What is the primary message and how will you communicate it?

Emphasis techniques - bigger, bolder, shadows, contrasting colors

22
Q

Explain contrast relating to graphic design

A

If two elements are not the same, make them very different

Use contrast in sizes, colors, texture, and font

Rule of thumb: Never use more than 2, or at most 3, fonts in the same design and make the fonts you use look completely different!

23
Q

Explain balance relating to graphic design

A

Equally disperse visual weight throughout the layout

Don’t be afraid of empty space. The lack of something communicates just as much as filling space

24
Q

Explain alignment relating to graphic design

A

Use an invisible grid or guides to align elements

Your design will feel much more organized when you visually connect elements

25
Q

Explain repitition relating to graphic design

A

Repeat certain elements to tie everything together

26
Q

What are the three types of color schemes?

A

Monochromatic
Complimentary
Analogous

27
Q
Know what the following tags do in HTML
<h1> - <h6>
<p>
<em>
<strong>
<a>
<img>
A
<h1> - <h6>: heading tags
<p>: paragraph
<em>: italics 
<strong>: bold
<a>: link
<img>: picture
\: website title (what is seen on browser tabs)