Mass Communication and Media Literacy Flashcards
It is the process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics.
Audience fragmentation
It is this industrial that creates the potential for reaching millions, even billionns, of diverse, anonymous people at around the same time.
Mass production process
It refers to the people interacting in ways that at least one of the parties involved understands as messages.
Communication
It is the collections of symbols that appear purposefully organized (meaningful) to those sending or receiving them.
Messages
What form of communication that involves two or three inidividuals signalling to each other using their voices, facial, and hand gestures, and other signs (even clothes) that they use to convey meaning?
Interpersonal Communication
It can be described as interpersonal communication that is assisted by a medium.
Mediated interpersonal communication
It is assisted by a dvice, such as pen, or pencil, a computer, or a telephone.
Mediated interpersonal communication
It is a part of technical system that helps in the transmission, distribution, or reception of messages.
Medium
It refers to the originator of the message, which may be a person, several people, or an organization.
Source
It takes place when a source translate a message in anticipation of its transmission to a receiver.
Encoding
It goes on inside the source’s brain and it takes place during the creation of the message.
Encoding
It performs the physical activity of sending out the message.
Transmitter
In mass communication, it involves distributing the material to several locations and presenting the material at those locations.
Transmission
The pathways through which the transmitter sends all features of the message, whether involve sight, sound, smell, or touch.
Channels
It is the person or organization that gets the message,
Receiver
What is the process by which the receriver translates the source’s thoughts and ideas so that they have meaning?
Decoding
It is when the receiver responds to the message with what the sender perceives as a message.
Feedback
An environmental, mechanical, and semantic sound in the communication situtaion that interferes with the delivery of the message.
Noise
It comes from the medium through which the communication is taking place.
Mechanical Noise
It involves langauge that one or more of the participants doesn’t understand.
Semantic Noise
A grouping of companies that use technology to work together in a regularized way to produce and distribute goods and services.
Industry
Information moves from starting point at the source through the transmitter, via the channel, to the receiver for decoding.
Model of Interpersonal Communication
It is the technological vehicles through which mass communication takes place.
Mass media
It is the outlets companies that send out messages via mass media.
Mass Media
It allows consumers to share the materials they are reading and listening with millions of people.
Mass Communication’s power
The elements (source, message, transmission, etc.) are all marked by the industrial production and multiple distribution by mass media organizations.
Model of Mass Communication
How do people use the mass media in daily lives?
ENJOYMENT
COMPANIONSHIP
SURVEILLANCE
INTERPRETATION
It brings the kind of gratification to many people.
Enjoyment
Media content used as coins of exchange in everyday interpersonal discussions.
Social currency
Mass media bring a sense of camaraderie to people who are lonely and those who are alone.
Companionship
They psychological connections that some media users establish with celebrities who they learn about through the mass media.
Parasocial Interaction
Users of the media employ them to learn about what is happening in the world. We all do this everyday, often without realizing it.
Surveillance
When people try to find reasons why things are happening, they are looking for what?
Interpretation
How do the mass media influence culture?
Culture
Society
Subculture
Ways of life that are passed on to members of a society through time and that keep the society together.
Culture
Groups with habits that many people consider off and unusual but not threatening to the more general way of life.
Subculture
Large numbers of individuals, groups, and organizations that live in the same general area and consider themselves connected to one another through the sharing of a culture.
Society
What are the two criticisms of Mass Media’s influence on culture?
Stereotypes
Political Ideologies
Predictable depictions that reflect (and sometimes create cultural prejudices)
Stereotypes
Beliefs about who should hold the greatest power within a culture.
Political Ideologies
The ability to effectively comprehend and use messages that are expressed in written or printed symbols, sush as letters.
Literacy
The ability to apply critical thinking skills to the mass media, thereby becoming a more aware and responsible citizen =- parent, voter, worker, - in our media driven society.
Media Literacy
What are the six principles of Media Literacy?
Principle 1: The Media Construct our Individual Realities
Principle 2: The Media are Influenced by Industrial Pressures
Principle 3: The Media are Influenced by Political Pressures
Principle 4: The Media are Constrained by Format
Principle 5: Audiences are Active Recipients of the Media
Prinicple 6: The Media Tell us about who we are as a Society
What are the Media Literacy Tools?
Consider authorship
Evaluate the audience
Determine the Institutional Purpose
Analyze the Content
Identify the Creative Techniques
