Communication Models Flashcards
It provides us with visual representation of the different aspects of a communication situation.
Models of Communication
What are the 3 Categories of communication model?
Linear Models of Communication
Interactive Models of Communication
Transactional Models of Communication
What are the major models of communication under the linear model?
Aristotle’s communication model
Lasswell’s communication model
The Shannon-Weaver communication model
Berlo’s S-M-C-R communication model
What are the major models of communication under the Interactive model?
The Osgood-Schramm communication model
The Westley and Maclean communication model
What are the major models of communication under the Transactional model?
Barlund’s transactional communication model
Dance’s helical communication model
They only look at one-way communication.
Linear Model of Communication
They analyze two-way communication.
Interactive Model of Communication
They illustrate two-way communication where the message gets more complex as the communication event progress.
Transactional Model of Communication
It is the oldest communication model that dates back to 300 BC, which primarily focuses on the sender as the only active member, whereas the audience is passive.
Aristotle’s Communication Model
What are the main 3 elements of Aristotle’s model?
Ethos
Pathos
Logos
It defines the credibility of the speaker.
Ethos
It connects the speaker with the audience through different emotions (emotional connection).
Pathos
It signifies logic/ it needs to follow the rules of logic.
Logos
Under Aristotle’s model, what are the 5 components of a communication situation?
Speaker
Speech
Occasion
Target Audience
Effect
It is the transmission of a message with the effect as the result. If any of the elements change, the effect also changes.
Lasswell’s Communication Model
What are the QUESTIONS regarding the main elements of Lasswell’s model?
Who
What
What Channel
To whom
With what effect
What are the main components of Lasswell’s model?
Communicator
Message
Medium
Audience/ Receiver
Effect
It is a mathematical communication concept that proposes that communication is a linear, one-way process that can be broken into 5 key concepts.
The Shannon-Weaver Communication Model
What are the main elements of the Shannon-Weaver communication model?
Sender
Encoder
Channel
Decoder
Receiver
They were the first to introduce the role of noise in the communication process.
Shannon and Weaver
It suggests communication is the transfer of information between 4 basic steps or key elements.
Berlo’s SMCR Communication Model
What are the steps under the Berlo’s SMCR Model?
Source
Message
Channel
Receiver
What are the main elements of interactive communication models?
Sender
Message
Receiver
Feedback
Field of experience
What are the 3 steps in the process of communication under Osgood-Schramm Interactive Model?
Encoding
Decoding
Interpreting