Marxist View

Question 1

Chomsky

Answer 1

Argues that the media serves the interests of the state and the cooperate power

Question 2

Use of media as an institution

Answer 2

The capitalist class uses its cultural power to dominate institutions such as the mass oh my media through the forms of news and entertainment. The role of these ideological agencies to transmit ruling ideology by persuading the majority of capital society to be meritocratic and convince people of the benefits of capitalism

Question 3

Results of media influence

Answer 3

Working class people experience false class consciousness as they are told if they fail it is their fault therefore they fail to see the real reality of their situation as being exploited by a system that only benefits are powerful minority.

Question 4

Miliband

Answer 4

The role of the media is to shape how we think about the world we live in.

Question 5

Media diversity ??

Answer 5

Marxist argue that owners ensure that we only get a narrow range of approved views and knowledge with the result that ‘alternative’ critical points are really heard

Question 6

Turnstall and palmer : Government regulation

Answer 6

Government are no longer interested in controlling the activities of media owners. This is because conglomerates owners will directly support or neglect to criticise government policy or even withholding information from the public in return for government failing to enforce media regulation or even abolishing it altogether.
Levenson Inquiry

Question 7

Berlusconi

Answer 7

His control of 3 TV stations was instrumental in his party winning the general election of 1994 and Berlusconi becoming prime minister

Question 8

Curran and Seaton

Answer 8

Media owners do intervene with media content. As over the last 20 years there has been greater intervention from media owners over media content.

Question 9

Rupert Murdock case 2003

Answer 9

-strong views in interviews for a war in Iraq
- All of his 165 news papers around the world backed him.
- He admitted to House of Lords Communication committee in 2007, he was hands on both economically and editorially.
- He continued to undermine editorial independence nd pressed editorial staff to adopt his right wing conservative views

Question 10

Curran

Answer 10

Editors freedom of action is curtailed by budgetary controls, management guidelines….conforming to hierarchal requirements brings rewards…. Resistance invited escalating sanctions ( professional death)

Question 11

Evaluation N0.1

Answer 11

The audience isn’t passively accepting media content news as the truth.
In a 2002 survey across European nations concluded that the British general public were least likely to trust the media.

Question 12

Weaknesses

Answer 12

-citizen journalism
-Formal controls of the media: e.g laws of libel