Bagadikian

Question 1

Corporations control:
Media Monopolisation

Answer 1

In 1983 50 corporations control the vast majority of all news media in the USA. However by 1992 22 companies owned and operated 90% of the mass media. By 2004 media ownership in the USA was concentrated in seven corporations.

Question 2

Seven Corporations

Answer 2

• Time Warner
• Disney
• News Corp
• Sony
• Bertelsmann Of Germany
• Viacom (CBS)
• General Electric (NBC)

Question 3

Vertical Integration

Answer 3

Concentration of ownership within a single medium
E.G.a film company that also owns the cinema or TV channel that the film will play on .

Question 4

Horizontal Integration

Answer 4

Media ownership as they have an interest in a range of media.
E.G. News UK not own a multitude of newspapers but also own 31% of sky News and publish books

Question 5

Global ownership

Answer 5

Media ownership is international as owners have global empires
E.G. Rupert Murdoch has media ownership in Europe, USA, Asia and Australia

Question 6

Conglomeration and diversification

Answer 6

Media companies have ownership of diverse range of businesses and products
E.G. Virgin owns TV channels and have their own Internet yet they also own train lines aeroplanes and banks.

Question 7

Global conglomeration

Answer 7

Media companies operating a global market producing different media products
Is EG is conglomerate and is dominantly global from the UK to Singapore? You can access Disney Channel.

Question 8

Synergy

Answer 8

Media companies producing promoting and selling a product in a variety of forms
E.G Harry Potter

Question 9

Technological convergence

Answer 9

Media companies maximising sales of their products by making them available in many forms
E.G you can now access news articles watch films read and listens to books on your Smart phone