Markrting Mix Flashcards

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1
Q

Прогноз

A

Forecast

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2
Q

Выручка от продаж

A

Sales revenues

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3
Q

Канал распределения

A

Distribution channel

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4
Q

Ценообразование

A

Pricing

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5
Q

Корректировка

A

Adjustment

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6
Q

Бюджет на рекламу

A

Advertising budget

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7
Q

Специалист по продажам

A

Salesperson, salesman

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8
Q

Маркетинговая смесь

A

Marketing mix

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9
Q

Переменная величина

A

Variable

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10
Q

Точка розничной торговли

A

Retail outlet

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11
Q

Дорогой, высокого класса

A

Hight-end

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12
Q

Товар высшей категории

A

Top-of-the-line production

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13
Q

Счет-фактура

A

Invoice

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14
Q

Заем

A

Loan

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15
Q

Цена, плата и пр

A

Charge

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16
Q

Нагружать, поручать, атаковать, запрашивать цену

A

Charge

17
Q

Продажная цена

A

Selling price

18
Q

Отставание, запаздывание

A

lag

19
Q

Отстающий

A

Lagging

20
Q

Преимущество

A

advantage

21
Q

Жизненный цикл

A

Life cycle

22
Q

Ценообразование с надбавкой к себестоимости товара

A

Markup pricing

23
Q

Цены, снимающие сливки

A

Skimming prices

24
Q

Товары, чаше всего сырьевые

A

Commodity products

25
Q

Ценообразование с учетом текущего уровня цен

A

Going-rate pricing

26
Q

Франко-борт-судна (фоб)

A

Free-on-board

27
Q

Фрахт, груз

A

Freight

28
Q

Посредник

A

Middleman

29
Q

Появляться, возникать

A

Emerge

30
Q

Клиентская база

A

Customer base

31
Q

Конечный потребитель

A

Final (end) consumer

32
Q

Знание, осознание, осведомленность

A

Awareness

33
Q

Осознавать, отдавать себе отчет

A

(To be) aware (of) pass

34
Q

Охват, прикрытие, общая сумма риска, покрытая страхованием

A

Coverage

35
Q

Гарантийный фонд, страхование, чехол, личина, покров

A

Cover