Marketplace Flashcards
1
Q
Types of market segments?
A
Demographic
Geographic
Behavioural
Psychographic
Firmographic
2
Q
What is market segmentation? Why is it useful?
A
Potential buyers grouped according to common needs with similar action in terms of market actions.
This allows businesses to tailor their products and branding to their target customers.
3
Q
What can adverts not do?
A
including false or deceptive messages
leaving out important information
using aggressive sales techniques, falsely claiming or giving the impression that an individual is acting outside of their business purposes
4
Q
What are the types of ads?
A
paid for space, Own advertising, affiliation, advertorial
5
Q
What requirements does an ad need to have?
A
target audience, market research, budget, platforms, formatting, Goal
