Business Flashcards
What do standards do?
raise performance, reduce risks, increase sustainability.
What is PESTLE analysis?
A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation.
What is BSI? (British Standards institution)
National standards for different products- certificates etc.
What are UK Plant passports?
Regulated movement of plant products. Covers health requirements and traces of supply chain travel- maintains biosecurity.
What is a slogan?
A slogan encompasses a company’s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you’ll see in the list below.”
What is a tagline?
A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].
What makes slogans successful?
Memorable, key benefit, differentiative, positive about brand.
