Marketing Trends & Globalisation: Social Innovation in the Commercial World Flashcards
Define Global Strategy
Integrates the activities of an organisation worldwide to capture the links among countries and to treat the entire world as a single, borderless market.
What are the Drivers of Globalisation?
- Market Drivers
- Cost Drivers - sourcing efficiency
- Technology drivers – integral to other drivers
- Competitive drivers – strategic action of globally competing firms
- Gov drivers – trade policies, regulatory climate
What are the opportunities of Globalisation?
- Enter new market
- Take advantage of different costs and qualities of labour
- Reduction of trade investment barriers
- Access raw materials
- Operate in less regulated environments
- Achieve economies of scale
What are the threats of Globalisation?
- Increased vulnerability to global events - natural disasters, war, terrorism
- Lack of transparency in supply chains
- Increased delivery times and cost of deliver and distribution
- Decreased in quality
- Increased legislative and political risk arising from exposure to multiple country regimes.
Define Antiglobals.
very sceptical towards globalisation – activiely avoids buying global things
Define Global agnostics.
don’t think there is anything special about global goods
Define Social Innovation.
Like with any line of work, those with passion and commitment are those who excel. For a true organisational, cultural and mission shift toward such a commitment is required for Social Innovation.
What are the characteristics of Social Innovation?
- A change in strategy, concept, idea, organisation, product or process that increases quality & quantity of life
- A new way to meet an unmet social need
- Alleviation of suffering for those disadvantage in society
Who are the global consumer segments?
- Global Citizens
- Global Dreamers
- Anti-globals
- Global Agnostics
