MARKETING TRENDS

Question 1

Let Potential Guests Experience Your Hotel From Afar; Potential guests and B2B clients can experience your hotel from afar using VR technology.

Answer 1

Virtual reality tours

Question 2

A collection of hotel marketing strategies that are based on the experience customers have when staying at a hotel, or interacting with a business. It is based on the idea that hotel customers do not pay for products or services; they pay for experiences.

Answer 2

Customer Experience Marketing

Question 3

In recent years, voice search has emerged as one of the most important hotel marketing trends, and several hotel marketing strategies can take advantage of this. For instance, using smart home devices allows customers to book hotels entirely through voice commands, and hotels should capitalize on this.

Answer 3

Voice Search

Question 4

Customers tend to have high expectations regarding online customer service, anticipating swift replies to questions, and this is where chatbots can be of great value. A chatbot can be set up to answer common questions, push your key marketing messages, increase direct bookings and even guide customers through bookings.

Answer 4

Improve Guest Experience & Satisfaction Through Chatbots

Question 5

Customer service interactions form a major part of the modern hotel marketing mix, and artificial intelligence can play an important role here. For example, AI-powered chatbots are one of the best ways to ensure customers receive quick responses via live chat functions on hotel websites 24 hours a day, eliminating slow response times.

Answer 5

Artificial Intelligence (AI)

Question 6

refers to reaching out to individuals with a significant online presence and using their influence to get marketing messages out to a particular audience. Influencers tend to have established audiences, which may consist of a specific demographic, and their audience will usually respect their views.

Answer 6

Influencer Marketing

Question 7

Video marketing is one of the most powerful hotel marketing strategies, helping to target marketing messages toward potential customers in a way that is convenient to them. Video content is especially popular on social media platforms, and it can combine visual and audio elements.

Answer 7

Video Marketing