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Idea2Results > Marketing Terminology > Flashcards

Marketing Terminology Flashcards

1
Q

Define the following marketing term:

QOR

A

Quarterly Operations Review

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1
Q

Define the following marketing term:

AOP

A

Annual Operating Plan

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2
Q

Define the following marketing term:

QBR

A

Quarterly Business Review

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3
Q

Define the following marketing term:

ROI

A

Return on Investment

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4
Q

Define the following marketing term:

CAGR

A

Compound Annual Growth Rate: use to meausre the toal growth over the span of several years.

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5
Q

Define the following marketing term:

SAM

A

Served Available Market: how big the market served by a company or its products are.

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6
Q

Define the following marketing term:

SOM

A

Share of Market: market share, percentage of SAM

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7
Q

Define the following marketing term:

TAM

A

Total Available Market: used as a measure to describe the total market size

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8
Q

Define the following marketing term:

A/B Testing

A

Testing Version A and Version B of a website or build to gauge differnet user experiences and reposnses. Often one version is held as a control.

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9
Q

Define the following marketing term:

Abandonment rate

A

Number of abandoned shopping carts vs. the number of completed transactions

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10
Q

Define the following marketing term:

Affiliate

A

A marketing partner that promotes your product or services under a pay-for-results agreement

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11
Q

Define the following marketing term:

Bot

A

Automated software programs which can scan or crawl the web to gather information

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12
Q

Define the following marketing term:

Campaign

A

Defines the daily budget, language, geographic targeting, and location of where the ads are displayed

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13
Q

Define the following marketing term:

Click Thru Rate

A

The percentage of times a user clicks on an ad

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14
Q

Define the following marketing term:

Contextual Advertising

A

Advertising that is targeted to a Web page based on the page’s content, keywords, or category

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15
Q

Define the following marketing term:

Conversion Rate

A

The percentage of your clicks that generate sales or leads

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16
Q

Define the following marketing term:

Cost Per Action

A

A form of advertising where payment is dependent upon an action that a user performs.

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17
Q

Define the following marketing term:

Cost Per Click

A

A performance-based advertising model where the advertiser pays a set fee for every click on an ad

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18
Q

Define the following marketing term:

CRM

A

Customer relationship management.

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19
Q

Define the following marketing term:

Data mining

A

Process of finding new and potentially useful knowledge from data, includes the use of mathematical tools to find difficult patterns of intelligence.

20
Q

Define the following marketing term:

DPI

A

Disposable personal income

21
Q

Define the following marketing term:

DPP

A

Direct product profitability, net contribution per product to the bottom line

22
Q

Define the following marketing term:

Dual sourcing

A

Policy of always choosing two or more suppliers to encourage competitive bids and performance

23
Q

Define the following marketing term:

Dumping

A

Policy of selling goods at or below market value in order to “buy” market share or dispose of product at a loss

24
Q

Define the following marketing term:

Duopoly

A

Market situation in which there are only two marketers of an economic good, while demand conditions re-main competitive

25
Q

Define the following marketing term:

EDI

A

Electronic Data Interchange, often used for exchange of data between two or more ERP systems

26
Q

Define the following marketing term:

ERP

A

Enterprise Resource Planning: commonly refers to software form providers such as Oracle, SAP; large software suites used to manage business operations

27
Q

Define the following marketing term:

EDLP

A

Everyday low price

28
Q

Define the following marketing term:

Guerilla Marketing

A

Usually denotes aggressive or innovative marketing on a small or non-existent budget

29
Q

Define the following marketing term:

Gallery Proof

A

Final hard copy of collateral used for review before approval

30
Q

Define the following marketing term:

Impression

A

Number of times and ad has been viewed

31
Q

Define the following marketing term:

Integrated Marketing

A

The use of a mix of multiple forms of marketing communications devices such as print, web, social media

32
Q

Define the following marketing term:

Lifetime Value

A

The net present value of all future purchases eexpected from a customer

33
Q

Define the following marketing term:

Market Penetration

A

The percentage of customers in a given market who have purchased your product. Not the same as market share

34
Q

Define the following marketing term:

Market Segment

A

A subset of the total available market. Sized by SAM

35
Q

Define the following marketing term:

Market Share

A

The percentage of the market value gained by a company

36
Q

Define the following marketing term:

Marketing Channels

A

Any individual or company used in making the subject company’s products and/or services available to its customers

37
Q

Define the following marketing term:

Marketing Plan

A

A plan that defines all aspects of the marketing strategy

38
Q

Define the following marketing term:

Media Kit

A

A package of information distributed by a media outlet to sell its advertising space

39
Q

Define the following marketing term:

Media Plan

A

A plan providing clear definitions of the types media, specific media vehicles and media scheduling

40
Q

Define the following marketing term:

Qualitative Research

A

Research that is subjective in nature and does not rely on statistical analysis

41
Q

Define the following marketing term:

Quantitative Research

A

Research based on collected objective data that can be subjected to statitstical analysis

42
Q

Define the following marketing term:

Quote

A

To provide information and pricing to a customer for a job or service.

43
Q

Define the following marketing term:

Rate Card

A

A list of the standard rates for a publication, radio station/network, television station/network, Web site or other advertising vehicle

44
Q

Define the following marketing term:

Salting

A

Placing names in a mail, telephone or e-mail list solely for the purpose of tracking the use of the list to ensure that the list purchaser or renter does not break the sales or rental contract

45
Q

Define the following marketing term:

SEO

A

Search Engine Optimization; the technique of understanding algorithms used in search and then using this information to boost your search ranking

46
Q

Define the following marketing term:

Up Selling

A

Selling a higher priced item(s) to an existing customer or a prospect who has already made a firm or mental commitment to buy another of your company’s products and/or services

47
Q

Define the following marketing term:

Viral Marketing

A

A marketing technique whereby Web site visitors or e-mail recipients are encourage to pass along the company’s marketing message to friends, colleagues and/or family, thereby creating exponential growth in the message’s reach.

48
Q

Define the following marketing term:

White Paper

A

A document written in essay style that provides an in-depth discussion of an issue, technology, trend, product or process. White papers are predominantly informational rather than promotional.

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