Marketing Terminology Flashcards
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QOR
Quarterly Operations Review
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AOP
Annual Operating Plan
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QBR
Quarterly Business Review
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ROI
Return on Investment
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CAGR
Compound Annual Growth Rate: use to meausre the toal growth over the span of several years.
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SAM
Served Available Market: how big the market served by a company or its products are.
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SOM
Share of Market: market share, percentage of SAM
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TAM
Total Available Market: used as a measure to describe the total market size
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A/B Testing
Testing Version A and Version B of a website or build to gauge differnet user experiences and reposnses. Often one version is held as a control.
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Abandonment rate
Number of abandoned shopping carts vs. the number of completed transactions
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Affiliate
A marketing partner that promotes your product or services under a pay-for-results agreement
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Bot
Automated software programs which can scan or crawl the web to gather information
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Campaign
Defines the daily budget, language, geographic targeting, and location of where the ads are displayed
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Click Thru Rate
The percentage of times a user clicks on an ad
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Contextual Advertising
Advertising that is targeted to a Web page based on the page’s content, keywords, or category
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Conversion Rate
The percentage of your clicks that generate sales or leads
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Cost Per Action
A form of advertising where payment is dependent upon an action that a user performs.
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Cost Per Click
A performance-based advertising model where the advertiser pays a set fee for every click on an ad
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CRM
Customer relationship management.
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Data mining
Process of finding new and potentially useful knowledge from data, includes the use of mathematical tools to find difficult patterns of intelligence.
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DPI
Disposable personal income
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DPP
Direct product profitability, net contribution per product to the bottom line
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Dual sourcing
Policy of always choosing two or more suppliers to encourage competitive bids and performance
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Dumping
Policy of selling goods at or below market value in order to “buy” market share or dispose of product at a loss
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Duopoly
Market situation in which there are only two marketers of an economic good, while demand conditions re-main competitive
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EDI
Electronic Data Interchange, often used for exchange of data between two or more ERP systems
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ERP
Enterprise Resource Planning: commonly refers to software form providers such as Oracle, SAP; large software suites used to manage business operations
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EDLP
Everyday low price
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Guerilla Marketing
Usually denotes aggressive or innovative marketing on a small or non-existent budget
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Gallery Proof
Final hard copy of collateral used for review before approval
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Impression
Number of times and ad has been viewed
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Integrated Marketing
The use of a mix of multiple forms of marketing communications devices such as print, web, social media
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Lifetime Value
The net present value of all future purchases eexpected from a customer
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Market Penetration
The percentage of customers in a given market who have purchased your product. Not the same as market share
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Market Segment
A subset of the total available market. Sized by SAM
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Market Share
The percentage of the market value gained by a company
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Marketing Channels
Any individual or company used in making the subject company’s products and/or services available to its customers
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Marketing Plan
A plan that defines all aspects of the marketing strategy
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Media Kit
A package of information distributed by a media outlet to sell its advertising space
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Media Plan
A plan providing clear definitions of the types media, specific media vehicles and media scheduling
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Qualitative Research
Research that is subjective in nature and does not rely on statistical analysis
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Quantitative Research
Research based on collected objective data that can be subjected to statitstical analysis
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Quote
To provide information and pricing to a customer for a job or service.
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Rate Card
A list of the standard rates for a publication, radio station/network, television station/network, Web site or other advertising vehicle
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Salting
Placing names in a mail, telephone or e-mail list solely for the purpose of tracking the use of the list to ensure that the list purchaser or renter does not break the sales or rental contract
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SEO
Search Engine Optimization; the technique of understanding algorithms used in search and then using this information to boost your search ranking
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Up Selling
Selling a higher priced item(s) to an existing customer or a prospect who has already made a firm or mental commitment to buy another of your company’s products and/or services
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Viral Marketing
A marketing technique whereby Web site visitors or e-mail recipients are encourage to pass along the company’s marketing message to friends, colleagues and/or family, thereby creating exponential growth in the message’s reach.
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White Paper
A document written in essay style that provides an in-depth discussion of an issue, technology, trend, product or process. White papers are predominantly informational rather than promotional.
