Marketing - technology

Question 1

what technology may be used by the marketing department?

Answer 1

-Internet,
-Desktop publishing,
-E-mail, e.g. Microsoft Outlook,
-Smartphone,
-Databases, e.g. Microsoft Access

Question 2

What is the internet used for by the marketing department?

Answer 2

-business might sell their goods and services via the internet; this is known as e-commerce.
-to conduct market research by gathering secondary information from reliable online sources or asking customers to complete an online survey.
-to place advert banners on websites which they know that their target market are likely to use.

Question 3

What is desktop publishing used for by the marketing department?

Answer 3

-to create high-quality, attractive adverts and promotional materials.

Question 4

What is E-mail, e.g. Microsoft Outlook, used for by the marketing department?

Answer 4

-to send information about new products and special offers directly to customers.

Question 5

What is Smartphone used for by the marketing department?

Answer 5

-A business might develop a smartphone app which allows customers to browse their product range and purchase directly through the app