Marketing Syllabus

Question 1

What goes under role of marketing

Answer 1

• strategic role of marketing goods and services
• interdependence with other key business functions
• production, selling, marketing approaches
• types of markets

Question 2

what goes under influences of marketing

Answer 2

• factors influencing customer choice
• consumer laws
• ethical

Question 3

What goes under marketing process

Answer 3

• situational analysis
• market research
• establishing market objectives
• identifying target markets
• developing marketing strategies
• implementation, monitoring and controlling

Question 4

What goes under marketing strategies

Answer 4

• market segmentation
• products
• price
• promotion
• place
• people, processes and physical evidence
• e-marketing
• global marketing