Marketing Strategy

Question 1

How can Marketing Cloud help to ‘Know the Customer’?

Answer 1

• Unify first-party marketing data and augment it with other second- and third-party data sources.
• Create a unified view of customers across all business units (for example, marketing, customer service, commerce, and sales).
• Track customer interactions on your website.
• Monitor your brand on social media.
• Determine your most loyal and most at-risk customers.
• Discover new audiences.
• Optimize resource allocations by determining which customers are most likely to engage with a particular offer.

Question 2

How can Marketing Cloud help to ‘Personalize with Intelligence’?

Answer 2

• Automate and segment marketing messages at scale.
• Align marketing voice, messaging, and campaigns across your entire business.
• Predict the best outcome for your customer.
• Make targeted content recommendations.
• Reengage customers who abandon an online shopping cart.
• Deliver unique experiences for each individual.
• Manage all your marketing interactions with customers in one place.

Question 3

How can Marketing Cloud help to ‘Engage Across the Entire Journey’?

Answer 3

• Make a strong connection with customers, starting from their first interaction with your brand.
• Interact with customers in real time.
• Ensure you’re reaching your customers on the channel they prefer.
• Be prepared when a customer tweets negative comments about your product or service.
• Engage your customers with mobile messaging.