Marketing Cloud Connect

Question 1

What does Marketing Cloud Connect do?

Answer 1

Integrates Marketing Cloud across the Customer Success Platform (gives the ability to deliver connected customer engagement across your entire business)

Question 2

How can connecting Marketing Cloud with Commerce Cloud increase loyalty and retention?

Answer 2

With behavioral-influenced emails…(Set up triggers in Journey Builder for commerce activities like making a purchase or abandoning a cart.)

Question 3

How can connecting Marketing Cloud with Service Cloud be beneficial?

Answer 3

Open and close service cases, or launch a customer into a Journey from a case creation in Service Cloud.

Question 4

How can connecting Marketing Cloud with Sales Cloud be beneficial?

Answer 4

Onboard new customers, open new opportunities, and drive product adoption with Journeys triggered by actions in Sales Cloud.

Question 5

How can connecting Marketing Cloud with Experience Cloud be beneficial?

Answer 5

Encourage participation for unanswered posts, drive engagement and retention, and set up drip campaigns to follow-up on activities in Experience Cloud.

Question 6

What is the benefit of Marketing Cloud Connect?

Answer 6

• Leverage all of your service and sales data, sending messages to prospects and customers with marketing-approved images and content
• Tailor every interaction directly from Marketing Cloud and deliver your message across all channels and devices
• Listen for customer actions, and when a prospect turns into a customer, Marketing Cloud continues the customer journey

Question 7

How can Marketing Cloud Connect can help use data collected across Salesforce Marketing, Sales, Service, and Experience Clouds to build 1-to-1 relationships with your customers?

Answer 7

1. Sync CRM data to personalize every email: By connecting data across Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud, users gain direct access to data from any object across Salesforce, directly inside Marketing Cloud. No technical resources needed! You can use this data for anything—personalization, dynamic content, or even combine it with other data in Marketing Cloud for an enriched customer profile.
2. Automate interactions across every touchpoint: Based on how a customer interacts with you, trigger specific journeys that encompass marketing, sales, service, and every touchpoint a customer might have with an organization.
3. Empower anyone to create connected experiences: Create templated, on-brand, customer journeys that advisors, owners, and partners can personalize and send themselves.