Marketing, Recruitment, Retention, Profitability

Question 1

What are the 5 P’s of marketing?

Answer 1

Product
Place
Price
Promotion
Person

Question 2

External Marketing

Answer 2

Any traditional marketing strategy that reaches many people simultaneously

• Newspaper ads and inserts
• Radio
• TV
• Yellow pages
• Mail

Question 3

Internal Marketing

Answer 3

• Point of sale referrals
• Existing member referrals
• In house specials
• Alumni mailer

Question 4

Guerrilla Marketting

Answer 4

• Lead boxes
• Take one displays
• Business cards
• Door to door sales

Question 5

Community Outreach

Answer 5

Press releases
Speaking opportunities
Contributions to community efforts

Question 6

Corporate Outreach

Answer 6

Paycheck stuffers
Email broadcasts
On site services

Question 7

8 Steps to creating an Effective Marketing Piefce

Answer 7

1. Know your target market
2. Create the headline
3. Clearly state the benefits
4. Make the offer
5. Give them a guarantee
6. Call to action
7. Make it better than risk free
8. Add a post script

Question 8

What are some steps for presenting the price of your services?

Answer 8

Get out of your own head
Financially qualify the prospective member within the first 4-5 minutes
Have a professionally printed price sheet
Break down info into smaller pieces

Question 9

What percentage of customers leave because of issues with employees?

Answer 9

68%

Question 10

What does a good partnership between your front desk and practitioners look like?

Answer 10

Front desk has a clear understanding of their role in relation to clients
Gives accurate information
Understands how much info to give
Consistently positive and friendly

Question 11

What are the 4 common profit centres?

Answer 11

Personal Training
Group training
Individual treatment
Specialty services