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Marketing Fundamentals > Marketing Planning and Strategy > Flashcards

Marketing Planning and Strategy Flashcards

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Marketing Fundamentals (17 decks)

Marketing Process

Nature of Marketing

Customer needs and values

Understanding marketplaces and consumers

Environmental scanning

Gaining customer insights

Consumer decision making and evaluation

Social and personal influences

Designing customer value-driven strategies

Marketing Planning and Strategy

Market Segmentation

Targeting and Positioning

Designing a customer value-driven marketing mix

Value through Products and Brands

Value through Pricing

Distribution: Delivering customer value

Marketing Communications

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