Find Flashcards
Make Flashcards
Why It Works
More
Educators
Businesses
Academy
About

Log In
Get Started

Brainscape's Knowledge Genome^TM

Browse over 1 million classes created by top students, professors, publishers, and experts.

Entrance Exams
Professional Certifications
Foreign Languages
Medical & Nursing
Science
English
Humanities & Social Studies
Mathematics
Law
Vocations
Health & Fitness
Business & Finance
Technology & Engineering
Food & Beverage
Fine Arts
Random Knowledge

See full index

Marketing Fundamentals > Consumer decision making and evaluation > Flashcards

Consumer decision making and evaluation Flashcards

Study These Flashcards

Marketing Fundamentals (17 decks)

Marketing Process

Nature of Marketing

Customer needs and values

Understanding marketplaces and consumers

Environmental scanning

Gaining customer insights

Consumer decision making and evaluation

Social and personal influences

Designing customer value-driven strategies

Marketing Planning and Strategy

Market Segmentation

Targeting and Positioning

Designing a customer value-driven marketing mix

Value through Products and Brands

Value through Pricing

Distribution: Delivering customer value

Marketing Communications

Key Links
Subjects
Company
- About Us
- Earn Money!
- Academy
- Swag Shop
- Contact
- Terms
- Podcasts
- Careers
Find Us

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions