Marketing plan

Question 1

Market position

Answer 1

market position is a summary of the existing situation that the business finds itself in. It’s ultimately about how consumers view a brand or product, not just what the company thinks about it.

Question 2

What is Competitor Analysis

Answer 2

Competitor Analysis involves researching and analysing the strengths and weaknesses of current and potential competitors.

Question 3

Target Market Analysis

Answer 3

This focuses on identifying and understanding the specific group of consumers that the product or service is aimed at or aiming towards.

Question 4

What are Marketing Goals

Answer 4

Marketing Goals are specific, measurable objectives that a company aims to achieve through its marketing efforts.

Question 5

What is a Marketing Strategy

Answer 5

A Marketing Strategy outlines the overall approach and tactics used to achieve marketing goals.