Marketing philosophies/ orientation Flashcards
1
Q
Production concept
A
consumers will buy what is available and affordable
2
Q
Product concept
A
customers will buy that which offers quality, innovative features, and high performance
3
Q
Selling concept
A
customers won’t buy unless a lot effort is put into selling and promotion
4
Q
Marketing concept
A
company makes products according to customers wants and desires
5
Q
Societal marketing concept
A
the company makes products that deliver value in a suitable way both to consumers and society
