developments in marketing

Question 1

Simple Trade era (before 1860)

Answer 1

sell surplus

Question 2

Production Era( 1860-1920)

Answer 2

increase supply

Question 3

Sales era(1920-1940)

Answer 3

beat competition

Question 4

Marketing department era (1940-1960)

Answer 4

coordination and control

Question 5

Marketing Company era (1960-1990)

Answer 5

long run satisfaction

Question 6

Relationship Marketing Era (1990- present)

Answer 6

lifetime customer and customer loyalty

Question 7

Social/mobile marketing era (2010- Present)

Answer 7

real time relationships