Marketing Objectives Flashcards

1
Q

What are marketing objectives?

A

Measurable and time specific target set for the marketing function; for example, to increase sales by 10 percent within 3 years

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2
Q

5 marketing objectives?

A
  • Sales volume
  • Sales value
  • Sales growth
  • Market share
  • Brand loyalty
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3
Q

What is sales value?

A

Sales value measures the level of sales in a given period in terms of the amount spent

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4
Q

What is sales volume?

A

Sales volume measures the level of sales in a given period in terms of units sold

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5
Q

What is market share?

A

Market share measures the sales of one brand or business as a percentage of total market sales in a given period

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6
Q

What is sales growth?

A

Sales growth is the percentage change in sales volume or value over a given period

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7
Q

What is market growth?

A

Market growth is the percentage change in the total sales in the market over a given period

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