marketing new Flashcards
1
Q
retailers
A
a - located close to customers
- promotes the product for the manufacturer
- employs a sales assistance to sell the products
- buys in bulk
d - takes a cut of profits
- the product will face competition within the retailer with other products
- the retailer may alter the price
2
Q
into the pipeline methods
A
bulk buying discounts
trade credit
sale or return
3
Q
out of the pipeline methods
A
BOGOF
free gifts
coupons vouchers
loyalty schemes
4
Q
public relations
A
donations to charity - promotes CSR motives and shows ethical operations
press conferences - allows businesses to send information to a wide audience
company visits - makes business appear friendly
