Marketing - My Cards

Question 1

JD Stowe’s 5 suggested replacements for the 4Ps of marketing

Answer 1

(EEEVV)
Emotion
Excel
Experience
Value
Virtual

Question 2

5 steps to set objectives in marketing

Answer 2

(SMART)
Specific
Measurable
Achievable
Realistic
Time-dependent

Question 3

Cost per Client

Answer 3

Gross Revenue / # clients x % of cost

% of cost = 100% - profit margin

Question 4

Six Cs of Client Relationship Management

Answer 4

1. Consistency
2. Compassion
3. Customer Service
4. Convenience
5. Competence
6. Cost

Question 5

What ratio of new clients to lost clients (net new clients) indicates healthy growth?

Answer 5

6:1

Question 6

Recommended net income (profit)?

Answer 6

39%

Question 7

Average annual client loss for small animal practice?

Answer 7

10-15%

Question 8

Client retention goal over 3 year period?

Answer 8

70-75%

Question 9

Three Rs of Client Retention

Answer 9

1. Recall
2. Reappointment
3. Reminder