Marketing Mix + Strategy

Question 1

what does ‘good design’ contribute to

Answer 1

a products usefulness and well as its look

Question 2

what 3 elements does the traditional design mix emphasise

Answer 2

• function
• economic manufacture
• aesthetics

Question 3

what do you focus on when thinking about a product’s function?

Answer 3

• the way it works
• does it do what it needs to?
• is it reliable?

Question 4

what do you focus on when thinking about a product’s economic manufacture?

Answer 4

• can it be sold and made profitably
• how much value is added during the production process

Question 5

what do you focus on when thinking about a product’s aesthetics?

Answer 5

• how does it appeal to customers (how it looks, feels, etc.)
• aesthetics is based on the customer’s subjective judgement
• aesthetics is a good way to differentiate products

Question 6

3 ways design mix is changing to reflect social trends

Answer 6

• sustainability
• ethical supply chains
• waste minimisation

Question 7

how do you make a product sustainable

Answer 7

• make it without affecting the long-term supplies of the product’s inputs
• minimise waste during production
• recycle
• use raw materials
• monitor energy use

Question 8

how can businesses address the issue of waste minimisation

Answer 8

by taking care to ensure that products have maximised potential for recycling and that the production minimises waste

Question 9

what is an issue for consumers regarding ethical supply chains

Answer 9

‘how’ a product is made (consumers want to buy from ethical businesses)

Question 10

how do business address the issue of waste minimisation

Answer 10

by ensuring that products are designed to be recycled and that the production process minimises waste