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Jess Bond
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Decks in this class (29)
Exam question structure
4 mark 1,
8 mark 2,
10 mark 3
5
cards
Formula
Profit 1,
Total cost 2,
Total revenue 3
17
cards
The Market 1.1.1
What is a market 1,
What is the aim of marketing 2,
What is market research 3
24
cards
Market Research 1.1.2
What is market research 1,
How is market research useful 2,
What is product orientation 3
31
cards
Market Positioning 1.1.3
What is market positioning 1,
How does market positioning work 2,
What is market positioning used f...
15
cards
Demand 1.2.1
What dos demand refer to 1,
When and how does effective deman...,
What is the basic law of demand 3
21
cards
Supply 1.2.2
What is supply 1,
What is the basic law of supply 2,
Explain why the law of supply wor...
6
cards
Markets and Equilibrium 1.2.3
When is a market said to be at eq...,
Why does the equilibrium point ch...,
What is pe known as 3
5
cards
Price Elasticity of Demand 1.2.4
What does elasticity measure 1,
What does price elasticity of dem...,
What is the ped calculation 3
15
cards
Marketing Mix + Strategy 1.3.1
What does good design contribute ...,
What 3 elements does the traditio...,
What do you focus on when thinkin...
10
cards
Branding and Promotion 1.3.2
What is a brand 1,
What are the key benefits of bran...,
What is a product brand and examp...
25
cards
Pricing Strategies 1.3.3
What is price 1,
What are the main financial objec...,
What are the main marketing objec...
20
cards
Distribution 1.3.4
What is distribution 1,
What is the aim of effective dist...,
What influences the methods of di...
22
cards
Marketing Strategy 1.3.5
What are the key uses of the prod...,
What are the 5 stages of the prod...,
Key points about the development ...
25
cards
Approaches to staffing 1.4.1
Features of a soft hr business 1,
Features of a hard hr business 2,
Positive and negative of a soft h...
38
cards
Recruitment, selection, and training 1.4.2
How is the way we work changing r...,
What are the 4 main reasons why b...,
What are the 2 main costs connect...
22
cards
Organisational Design 1.4.3
What does an organisational struc...,
What does the organisational stru...,
What does an organisation chart i...
30
cards
Motivation in theory and practise 1.4.4
What is motivation 1,
What are the 2 broad approaches f...,
What are the 4 theories of motiva...
39
cards
Leadership 1.4.5
What is leadership 1,
What is leadership important in b...,
What is the difference between a ...
17
cards
Forms of Business 1.5.4
What are private sector businesses 1,
What is the difference between un...,
What does unlimited liability mean 3
20
cards
Sources of finance 2.1
What is it meant by a source of f...,
Give 4 examples of why finance is...,
Give 4 examples of why finance is...
23
cards
Liability 2.1.3
What happens if a business with u...,
What does liquidated mean 2,
Give 4 appropriate sources of fin...
5
cards
Planning and cash flow 2.1.4
What is cash flow 1,
Why is having a business plan imp...,
What is competitive advantage 3
17
cards
Sales forecasting 2.2.1
What is sales forecasting 1,
What is extrapolation 2,
Give 5 reasons why an accurate sa...
10
cards
Sales revenue and costs 2.2.2
What are sales 1,
How to calculate total revenue 2,
4 ways a business could increase ...
10
cards
Breakeven 2.2.3
What does contribution focus on 1,
How to calculate contribution 2,
How to calculate contribution per...
15
cards
Budgets 2.2.4
What is a budget 1,
What is the purpose of budgeting ...,
What is the income budget 3
15
cards
Profit 2.3.1
What is profit 1,
What is profitability 2,
How to calculate profit 3
16
cards
Liquidity 2.3.2
What does the statement of compre...,
What is the statement of financia...,
What are non current assets and g...
14
cards
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Business
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