Marketing Mix & strategies Flashcards by Katharina Scariot

Q

unterscheiden

A

differentiate

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Q

positionieren

A

positioning

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Q

difference between selling price and cost of production

A

mark-up

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Q

festlegen auf etw (Kontext branding)

A

settled on

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Q

durchschnittlicher Preis für Produkt

A

price point

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Q

Werbegag

A

gimmick

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Q

Vertriebs-/Absatzweg

A

distribution channels

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Q

price, product, place and promotion

A

marketing mix

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Q

Kampagne

A

campaign

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Q

amount of sallers on a market

Marktabdeckung

A

market coverage

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Q

Platzierung

A

placement

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Q

Gewinnspanne

A

margin

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Q

Lockware

A

loss-leader

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Q

Öffentlichkeitsarbeit

A

public relations

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Q

Logistik (from manufacture to shop)

A

logistics

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Q

Großhandel

A

whole saler

Q

special offers in shops

A

in-store promotion

Q

Lizenz

A

franchise

Q

travelling to work

A

commuter

Q

launching a product with a low price

A

penetration pricing

Q

low in quality and cheap in price

A

down-market

Q

only, allein

A

solely

Q

allgemein

A

generic

Q

national

A

nationwide

Werbung

promotion