Marketing Mix & strategies Flashcards
1
Q
unterscheiden
A
differentiate
2
Q
positionieren
A
positioning
3
Q
difference between selling price and cost of production
A
mark-up
4
Q
festlegen auf etw (Kontext branding)
A
settled on
5
Q
durchschnittlicher Preis für Produkt
A
price point
6
Q
Werbegag
A
gimmick
7
Q
Vertriebs-/Absatzweg
A
distribution channels
8
Q
price, product, place and promotion
A
marketing mix
9
Q
Kampagne
A
campaign
10
Q
amount of sallers on a market
Marktabdeckung
A
market coverage
11
Q
Platzierung
A
placement
12
Q
Gewinnspanne
A
margin
12
Q
Lockware
A
loss-leader
14
Q
Öffentlichkeitsarbeit
A
public relations
15
Q
Logistik (from manufacture to shop)
A
logistics
