Marketing and launching a product Flashcards

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1
Q

Post, Beitrag, Stelle

A

post

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2
Q

gemäß

A

moderate

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3
Q

bad day

A

down day

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4
Q

Empfänger

A

recipient

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5
Q

beabsichten

A

to intend

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6
Q

verstärken

A

to reinforce

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7
Q

Muster

A

sample

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8
Q

direct mail

A

mail shot

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9
Q

Verkaufsstelle

A

point of sale

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10
Q

Werbung zwischen Freunden machen

A

word of mouth

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11
Q

strategy

A

ploy

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12
Q

etwas in Kapital umwandeln

A

to capitalise

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13
Q

Zielgruppe

A

target audience

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14
Q

Markenbewusstsein

A

brand awareness

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15
Q

fixe Kosten

A

overheads

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16
Q

use social media

A

viral

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17
Q

aufgeschichtet/build up to

A

stacked up to

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18
Q

Botschafter

A

ambassador

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19
Q

einführen

A

to launch

20
Q

Kennwort

A

watchword

21
Q

publicised strongly

A

hyped

22
Q

Klicks

A

hits

23
Q

Marktanteil

A

market share

24
Q

Personalwechsel

A

staff turnover

25
Q

Postwurfsendung

A

direct mail

26
Q

Prospekt

A

leaflet

27
Q

pay a bonus

A

pay a premium

28
Q

neue Märkte

A

emerging markets

29
Q

Buchführung

A

bookkeeping

30
Q

aus dem Nichts

A

out of the blue

31
Q

mitgerissen

A

to get carried away

32
Q

gratis

A

complimentary

33
Q

Kündigung

A

dismissal

34
Q

Händler

A

retailer

35
Q

unterbieten

A

to undercut

36
Q

have the cheapest price

A

be at the bottom end of the market

37
Q

sell everything off

A

liquidation

38
Q

übereinstimmen, zusammentreffen

A

to coincide

39
Q

mistake

A

flaw

40
Q

zurückziehen

A

to withdraw

41
Q

neu darlegen, umformulieren

A

to reformulate

42
Q

Gemeinschaftsunternehmen

A

joint venture

43
Q

Umsatz erhöhen

A

to boost sales

44
Q

Kunden für etwas gewinnen

A

to attract customers

45
Q

Wettbewerb führen

A

to run a competition

46
Q

Marktanteil gewinnen

A

to win market share

47
Q

Anfrage

A

enquiry