Marketing Mix - Promotion Flashcards by Archie Nicol | Brainscape

Q

What is promotion

A

Promotion is a type of communication used to inform the public of a product and persuade them to buy it. It includes advertising and other promotional methods.

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Q

What are some examples of Promotion.

A

TV
Radio
National newspapers
Local newspapers
Leaflets
Online / Internet
Posters
Cinema
Public transport
Directories such as Yellow pages or Yell.com

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