Marketing Mix - Place Flashcards
What is Place
means where the final consumer can buy a product.
It refers to how the product is made available and distributed to customers.
What is a producer
is the business that makes the products.
What is Wholesaler
is a business that buys products in large quantities from manufacturers and sells in smaller quantities to retailers.
What is a retailer
is a business that sells the products to the consumers.
what are consumers
are the people or businesses that buy products for their own use.
What does Place mean to a retailer
- the location of shops
* whether customers can buy over the phone or via the Internet.
What does Place mean to a Manufacturer
- finding the right outlets (retailers) to sell its products
* choosing the most effective channels of distribution.
what are channels of distribution
the stages of ownership that take place as a product moves from the manufacturer to the consumer.
What is e-commerce
buying or selling products online (on the Internet)
