Marketing mix: Place

Question 1

What is a distribution channel?

Answer 1

A chain of intermediaries that facilitate product delivery from the manufacturer to the end users and transfer payments from the buyers to the producers.

Question 2

Two different forms of distribution channel.

Answer 2

1. Direct
2. Indirect

Question 3

What are the factors that affect the channel of distribution?

Answer 3

Goals of the business, sales goals, right outlets to sell the products.

Question 4

What is the direct distribution channel?

Answer 4

Manufacturer – consumers (direct online).

Question 5

What is the Traditional Physical Channel?

Answer 5

Manufacturer – wholesalers - retailer - consumers.

Question 6

What is the online trading channel?

Answer 6

Manufacturer – retailers - consumers

Question 7

Fill in the blank: A distribution channel is a chain of intermediaries facilitating product delivery from the _______ to the end users.

Answer 7

[manufacturer]

Question 8

True or False: The right outlets to sell products are not a factor affecting the channel of distribution.

Answer 8

False

Question 9

What role do wholesalers play in the distribution channel?

Answer 9

They act as intermediaries between manufacturers and retailers.

Question 10

What is the significance of sales goals in choosing a distribution channel?

Answer 10

They help determine the most effective way to reach consumers.