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G10BUSINESS > Marketing Mix: Place > Flashcards

Marketing Mix: Place Flashcards

1
Q

What is Place Mix?

A

Place is the decision on how products should pass from manufacturer to the final customer.

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2
Q

What is a distribution concept?

A

Getting the right product to the right consumer at the right time in a way that is most convenient to consumers.

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3
Q

What is Channel of Distribution?

A

The chain of intermediaries a product passes through from producer to final consumer.

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4
Q

What is Zero-Channel Network?

A

Direct Selling
Producer -> Consumer

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5
Q

Example of Zero-Channel Network. (3)

A

Mail, Airline ticket, Hotel

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6
Q

Advantage of Zero-Channel Network.

A

Complete Control, Faster, Direct Contact with customer.

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7
Q

Disadvantage of Zero-Channel Network.

A

Not applicable to all products
Impractical if consumer doesn’t live near the factory.

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8
Q

What is One-Channel Network?

A

Producer -> Retailer -> Consumer
Most Commonly used

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9
Q

Example of One-Channel Network.

A

Large Supermarket, Convenience Store, Discount Store

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10
Q

Advantage of One-Channel Network.

A

Product display, convenient access, producer focuses on production.

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11
Q

Disadvantage of One-Channel Network.

A

Cost taken by retailer, no exclusive outlet (retailer sell competitor’s product), delivery cost to retailer.

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12
Q

What is Two-Channel Network?

A

Producer -> Wholesaler -> Retailer -> Consumer

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13
Q

Two-Channel Network involved a wholesaler who is able to perform _______.

A

Breaking Bulk

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14
Q

What is Breaking Bulk?

A

Wholesalers buy products from manufacturer in large quantities and then divide the stock into smaller quantities for retailers to buy.

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15
Q

Advantage of Two-Channel Network.

A

Best way to enter foreign market as producer has no contact with retailers.

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16
Q

Disadvantage of Two-Channel Network

A

Slows down distribution chain, takes a mark up profit.

17
Q

What is Three-Channel Network?

A

Producer -> Agent -> Wholesaler -> Retailer -> Consumer

18
Q

What is Retailer?

A

Provides convenient location for consumer to buy goods or service.
Sells products at a higher price.

19
Q

What is Wholesaler?

A

Buys from producer in bulks, getting big discount.
Has huge warehouse and distribution network like truck, planes, ship. Consumer usually don’t buy from wholesaler.

20
Q

What is an agent?

A

Independent person or business that deals with the sales and distribution of a product in an unknown market.

21
Q

Disadvantage of getting an agent.

A

Will add price to cover in business expenses.

G10BUSINESS (6 decks)

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