Marketing mix Flashcards
1
Q
What is the marketing mix
A
Elements of a business market that are designed to meet the needs of customers
2
Q
The marketing mix:4ps
A
Product, price, place or promotion
3
Q
What is a product portfolio
A
Business will have a wide range of products that appeal to many segments
4
Q
Example of product portfolio
A
Coca Cola
5
Q
What is USP (unique selling point)
A
Something that makes one product different from its competitors
