Market Research Flashcards
1
Q
What is market research
A
Process of collecting data on the market, who operates in the market and the customers within the market
2
Q
What is primary research
A
Process of getting data face to face and getting specific answers
3
Q
Example of primary research
A
Surveys
Questionnaire
Face to face
4
Q
What is secondary research
A
Using someone else’s research
5
Q
Examples of secondary research
A
Database
Government census
News articles
Books
