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Business > Marketing mix > Flashcards

Marketing mix Flashcards

1
Q

What 4 elements are known as the marketing mix

A

Price
Place
Promotion
Product

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2
Q

Name ways product life cycles can be prolonged

A

Extra advertising: 3 for 2 and buy one get one free

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3
Q

What are ways of advertising

A

TV RADIO POSTERS BILLBOARDS NEWSPAPERS

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4
Q

WHAT ARE WAYS OF SALE PROMOTIONS

A

special offers, vouchers, free gifts

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