Marketing Mix Flashcards
1
Q
What is the marketing mix?
A
The combination of marketing elements used by a business to enable it to meet the needs and expectations of customers
2
Q
What are 7 P’s
(Traditional 4 first)
A
Product, place, price, promotion, people, process & physical environment
3
Q
Product?
A
The product or service that customers buy
4
Q
Price?
A
How much the customer pays for the product
5
Q
Place?
A
How the product is distributed to the customer
6
Q
Price?
A
How much the customer pays for the product
7
Q
Promotion?
A
How the customer is found & persuaded to buy
8
Q
People?
A
The people who make contact with customers in delivering the product
9
Q
Process
A
The system and processes that deliver a product to a customer
10
Q
Physical environment?
A
The elements of the physical environment the customer experiences
