Boston Matrix

Question 1

What are X and Y axis for the Boston matrix?

Answer 1

X = Market share
Y = Market growth

Question 2

What is high market share and high market growth?

Answer 2

STARS

Question 3

What is high market share and low market growth?

Answer 3

CASH COWS

Question 4

What is low market share and high market growth?

Answer 4

QUESTION MARKS

Question 5

What is low market share and low market growth?

Answer 5

DOGS

Question 6

What is the Boston matrix?

Answer 6

It is a tool to help business understand its product portfolio

Question 7

What is a star?

Answer 7

-possibly a leading brand in the market

Question 8

What is a star?

Answer 8

-possibly a leading brand in the market

Question 9

What is a question mark?

Answer 9

-fast-growing market but not yet an established

Question 10

What is a cash cow?

Answer 10

-successful products in mature markets
-generate high revenue for a business than can be invested in other areas (milk it)

Question 11

What is a dog?

Answer 11

-small market share in a mature market
-neither generates strong cash flow nor requires investment that a cash cow or star would