Marketing Mix Flashcards
What is a advertising message?
It’s what the communication needs to say
What is a advertising medium?
It’s how they get the message across
What is a advertising ambient?
It’s when it’s a bit irregular
What is personal selling?
It’s the interaction between salesperson and customer e.g. face to face, telephone, email, video conferencing
What is public relations (PR)?
The examples are exhibitions, sponsorship and press releases
What are direct marketing?
It’s when an enterprise communicated with a customer directly to try and sell something
What is above the line promotion?
When promotion that is paid for and will often target a wide audience of potential customers
What is below the line promotion?
When any means of promotion that an enterprise has direct control over and targeting at individuals or groups of customer
What is multichannel marketing?
When combing the use of different forms of promotion
