Marketing, Inventory Management, and Controlled Substances

Question 1

4 types of marketing

Answer 1

1. Indirect
2. Direct
3. Internal
4. External

Question 2

An integral part of the success of a practice

Answer 2

Marketing

Question 3

How much of the monthly budget be allocated to marketing?

Answer 3

2-3%

Question 4

Type of marketing that centers on the clients the practice currently services
Ex: client education, clean facilities, and a superb team

Answer 4

Indirect

Question 5

Type of marketing targeted to potential and existing clients whom the practice wishes to serve
Ex: Yellowpages, newspapers, newsletters

Answer 5

Direct

Question 6

Type of marketing where the goal is to retain current clients
Ex: reminders, postcards, sympathy cards, recalls, leashes with clinic’s names

Answer 6

Internal

Question 7

Type of marketing geared toward potential clients
Should not contain deceptive, false, or misleading statements
Ex: office tours, open houses, lectures, community service

Answer 7

External

Question 8

The 4 P’s of marketing

Answer 8

1. Product
2. Place
3. Price
4. Promotion

Question 9

We don’t send reminders for

Answer 9

boosters

Question 10

What percentage of clients schedule an appointment when called?

Answer 10

70%

Question 11

Should be completed for every patient that has visited the practice within the past few days
May also call the client if pet was seen

Answer 11

Recalls

Question 12

What’s the best way to manage inventory?

Answer 12

Have one person in charge of it

Question 13

Does NOT list packing slip number and date shipped

Answer 13

Bill

Question 14

Bills usually arrive at

Answer 14

beginning/end of month

Question 15

Sequence of document handling of shipments

Answer 15

Packing slip, invoice, inventory record, and bill

Question 16

Cost of the product multiplied by a percentage to recover hidden costs associated with inventory management

Answer 16

Mark up

Question 17

What is the usual mark-up rate?

Answer 17

100-200%

Question 18

Average dispensing fee

Answer 18

8-14$

Question 19

Do not need a prescription to be purchased but inventory should still be tracked
Ex: shampoo, Vitamins, DMSO

Answer 19

OTC

Question 20

Required for all chemical products that are sold or used within a veterinary practice
Lists potential hazards and what protective measures should be taken

Answer 20

Material Safety Data Sheets (MSDS)

Question 21

Are technicians allowed to dispense controlled substances?

Answer 21

No

Question 22

All Veterinarians are required to have one of these in order to purchase or dispense controlled substances

Answer 22

DEA license

Question 23

If theft of a controlled substance occurs, you must notify the police and all clinics within __ mile radius

Answer 23

50

Question 24

Controlled substances are classified into how many schedules? Denoted in?

Answer 24

5, roman numerals

Question 25

Controlled substance schedule with the highest potential of abuse
No viable medical use

Answer 25

C-I

Question 26

Invoices for ____ substances are kept separate because of their potential for abuse

Answer 26

C-II

Question 27

Health care credit card recommended for emergency visits

Answer 27

Care Credit

Question 28

Clients may not be called to collect payment at work, inconvenient times or places, before 9 AM or 9 PM

Answer 28

Fair Debt Collection Practice Act

Question 29

Number one reason clients leave a practice

Answer 29

money

Question 30

Clients that have pet insurance visit the vet ___ more than uninsured pets

Answer 30

40%

Question 31

The amount an owner pays monthly or annually to maintain an insurance policy

Answer 31

Premium

Question 32

The amount an owner must pay before the insurance company will offer compensation

Answer 32

Deductibles

Question 33

The percentage that the owner is responsible for after the deductible has been met

Answer 33

Copay