Marketing Introduction Flashcards
1
Q
What is marketing?
A
The actions that businesses do on promoting and selling products/service
2
Q
What is a marketing objective?
A
targets that guide company’s sales and revenue objectives
3
Q
Contextual examples of a marketing objective
A
- Increase brand awareness
- increase market share
- launch a new product
- enter new markets
- increase customer loyalty
4
Q
What is marketing strategy?
A
How the business plans to meet its marketing goals
5
Q
Why is effective marketing important?
A
- brand awareness
- increase reputation
- stand out
- distinguish the target market
6
Q
Characteristics of effective marketing
A
- knowing the target audience
- thinking outside of the box
- strategy
- collecting feedback
7
Q
What is short-termist marketing? (Give an example)
A
hitting marketing objectives that generate sale in the short term
