Branding and Promotion Flashcards
1
Q
advantages of branding
A
- customer recognition
- customer loyalty
- consistency
- brand equity
- improves company values
2
Q
types of branding
A
- product
- service
- retail
- online
- offline
- corporate
3
Q
viral marketing
A
The method of creating advertising that is memorable and attention-grabbing for use in social media campaigns