marketing info + marketing research

Question 1

What is a Marketing info system?

Answer 1

set of procedures for regular collection, analysis and presentation of info

Question 2

What are the components of a Marketing info system?

Answer 2

making sense of vast mktg research data
data warehouse to store large data
data mining: to extract valuable info from database

Question 3

What is marketing research ethics?

Answer 3

not divulging confidential responses in collecting data, producing unbiased factual info

Question 4

What is the marketing research process?

Answer 4

define objective
design research project (pri, sec, synd)
collect data (qual, quan)
analyse data (explain, predict, evaluate)
present results