This class was created by Brainscape user Adele Lim. Visit their profile to learn more about the creator.
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Adele Lim
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Decks in this class (13)
marketing: key concepts
What are the interlinked core mar...,
Marketing myopia,
What is the modern marketing system
7
cards
strategic planning
What are the benefits of formal p...,
What are the benefits company wid...,
Strategic planning steps
11
cards
segmentation, targeting, positioning
What are the 2 steps in segmentation,
What are the levels of segmentation,
What are the types of segmentation
14
cards
product and service strategy
What are the levels of product,
What are the types of products,
What is the service profit chain
10
cards
branding issues
What is the importance of brands,
What make a brand strong,
What are the types of brand assoc...
7
cards
consumer behaviour
What is the model for buyer behavior,
What are the factors influencing,
What are the types of buying deci...
7
cards
new product
Types of new product,
Strategies to obtain new ideas,
New product development process
11
cards
marketing info + marketing research
What is a marketing info system,
What are the components of a mark...,
What is marketing research ethics
4
cards
pricing
What are the internal factors aff...,
What are the external factors aff...,
What is the demand curve and pric...
15
cards
distribution and retailing
What is a distribution channel,
What are the functions of distrib...,
What are the types of marketing c...
9
cards
global marketing
What is a global brand,
What are the challenges of a glob...,
Why do companies want to go global
9
cards
competitor orientation
What are the porters 5 forces,
What is the industry concept of c...,
What is the market concept of com...
14
cards
integrated marketing communications
What are the steps of marketing c...,
What are the categories of commun...,
What is the process of effective ...
7
cards
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Marketing 101
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