Marketing II

Question 1

What types of marketing strategies do you know of?

Answer 1

Growth Strategies
Sequence Strategies
Segmentation Strategies
Timing Strategies
Preference Strategies
Regional Strategies

Question 2

Which types of”Growth Strategies” do you know?

Answer 2

• Market Penetration
• Market Developement
• Product Developement
• Diversification

Question 3

Which types “Sequence Strategies” do you know?

Answer 3

• Sprinkler
• Mix
• Waterfall

Question 4

Which types “Segmentation Strategies” do you know?

Answer 4

• Mass Market

- Market segment

Question 5

Which types “Timing Strategies” do you know?

Answer 5

• Pioneer
• Parallel
• Follower

Question 6

Which types “Preference Strategies” do you know?

Answer 6

• Multidimensional
• Hybrid
• Unidimensional

Question 7

Which types “Regional Strategies” do you know?

Answer 7

• National

- Bordercrossing

Question 8

What is the Ansoff Matrix?

Answer 8

It is a growth strategy tool aka the product-market-matrix. It completes the GAP analysis to decide how to move foreward in order to bridge the gap.

Question 9

“Growth Strategy” How to improve Market penetration?

Answer 9

In order to gain more market share with current products in current markets:

• intensify market development
• relaunching products (facelift in cars)
• imitation
• cutting costs and prices

Question 10

“Growth Strategy” How to do Market development?

Answer 10

Opportunities for existing products in other markets
to bring fixed costs down and utilize existing products better:
- Penetrate new customer groups in the same geographic market
- expand the current market geographically

Question 11

“Growth Strategy” How to Product development?

Answer 11

Opportunities for in-house product expertise:

• offer existing customers / markets either a new set of products OR
• new product lines OR
• system solutions that build on the current product / service

Question 12

“Growth Strategy” How to Diversification?

Answer 12

If threats are challenging existing businesses (market, competitors, etc.) diversification might be suitable.

• it offsets the threats present to the market
• establishes an additional mainstay for business