Marketing Idioms Flashcards
Service that continues after the sale of a product
After sales service
Offer to pay back part of the purchase price of a product to customers who send a proof of purchase to the manufacturer
Cash refund offer
To maintain contact after the sale to ensure customer satisfaction
Follow up
A potential customer
Prospect
I promise that a product will be repaired or replaced if faulty
Guarantee
An unexpected telephone call or visit by someone trying to sell something
Cold call
Promotion of products and services over the Internet
E-marketing
The Internet version of a word-of-mouth marketing email messages that customers pass on to friends
Viral marketing
Two or more shops or outlets that have the same owner and sell similar products
Chain store
Small shop located near a residential area that opens long hours seven days a week
Convenience store
Very large shop with a variety of goods usually outside of town
Hypermarket
A supermarket with very low prices
Deep discounter
To introduce a new product onto the market
To launch a product
Attributes or characteristics of a product
Product features
An idea for a new product which is tested with target consumers before the actual product is developed
Product concept
