Marketing & GTM Flashcards
1
Q
What’s GTM?
A
Go to Market
2
Q
What head positions of a GTM team?
A
Head of Market Strategy and GTM
Head of product marketing
Head of market research
Head of program management
General manager
Project manager
3
Q
What does a program manager do?
A
Program management means they’re over projects. Instead of a project manager being over one project.
4
Q
What is the sales funnel?
A
Awareness > interest > consideration > intent > evaluation > purchase
5
Q
What’s a CRM?
A
Customer relationship management software.
Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
