marketing ethics, sustainability and CSR Flashcards
4 criticisms of marketing
deceptive practices
planned obsolescence
shoddy or unsafe products
high pressure selling
marketing function is accused of creating (4)
false wants and materialism
too few social goods
too much political power
cultural polution
scope of ethics
business ethics
marketing ethics
marketing ethics
disrupts lives of individuals
entire societies
global level
creating ethical climate in the work place
values
rules
controls
MAANZ
marketing association ANZ
code of ethics and advice on fair promotion, pricing, marketing and research practices
general norms for conducting specific values
issues for a market research firm
using results to mislead the public
data collection methods
hiding the real purpose of your study
integrating ethics into marketing strategy
planning phase - set ethical standards
implementation phase - incorporate
control phase - address issues
CSR
corporate social responsibility
impact of firms actions on society
balance of short term profit and society’s long term needs
strong ethical climate is the first step
increasingly more considered
how can firms demonstrate ethics and CSR
both ethical and socially responsible
ethical firm not involved with the larger community
questionable firm practices, yet donates a lot to the community
neither ethical nor socially responsible
the stakeholders of CSR
charitable foundations
nonprofit groups
rights of minorities
adopting responsible marketing
employees CSR
basic responsibility of firms is to employees
safe working environment
customer CSR
CSR programs adapt to trends electronic privacy healthy products increase awareness better brand equity sales
marketplace CSR
when one firm leads the way, competitors have to follow
society CSR
enhancing resource efficiency, reduce their environmental impact
