Marketing economies of scale Flashcards
1
Q
1
A
Increase in sales
2
Q
2
A
Increase in sales volume
3
Q
3
A
Meaning the fixed costs of marketing eg;advertising
4
Q
4
A
Can be spread over more units
5
Q
5
A
Lower unit fixed costs
6
Q
6
A
Making the advertising more affordable so can do more of it
7
Q
7
A
Increased brand awareness
8
Q
8
A
Increase sales
9
Q
9
A
Increase gross profit
10
Q
10
A
Increase operating profit
11
Q
11
A
Increase ROCE