Marketing economies of scale Flashcards

1
Q

1

A

Increase in sales

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2
Q

2

A

Increase in sales volume

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3
Q

3

A

Meaning the fixed costs of marketing eg;advertising

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4
Q

4

A

Can be spread over more units

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5
Q

5

A

Lower unit fixed costs

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6
Q

6

A

Making the advertising more affordable so can do more of it

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7
Q

7

A

Increased brand awareness

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8
Q

8

A

Increase sales

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9
Q

9

A

Increase gross profit

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10
Q

10

A

Increase operating profit

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11
Q

11

A

Increase ROCE

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